Is Your Website's Poor Performance Costing You Traffic?

A group of people evaluating their products on their website

Many small business owners struggle with their website dropping performance. Even if you use a website builder like Squarespace, Shopify, or Wix your site can be impacted by poor optimization and hanging load times, this can impact your business by chasing away your potential customers. Intero’s website specialists can help you optimize your website.

The Hidden Cost of Slow Loading Times

Your website might be silently driving away potential customers every single day. While you're focused on creating great content and building your brand, a sluggish website could be undermining all your hard work.

Recent studies show that 53% of mobile users abandon sites that take longer than three seconds to load. In Canada's competitive digital marketplace, where consumers have countless options at their fingertips, even a one-second delay can mean the difference between a sale and a lost opportunity.

Why Website Performance Matters More Than Ever

Search Engine Rankings: Google prioritises fast-loading sites in search results. If your website is slow, you're not just losing visitors—you're becoming invisible to potential customers searching for your services.

User Experience: Canadian consumers expect seamless digital experiences. A slow website creates frustration and damages your brand's credibility before visitors even see what you offer.

Mobile Traffic: With over 85% of Canadians using mobile devices to browse the internet, mobile performance is critical. Slow-loading mobile sites are particularly costly in terms of lost traffic and conversions.

Revenue Impact: Even a 100-millisecond delay in load time can reduce conversion rates by 7%. For an e-commerce site earning $100,000 annually, that's $7,000 in lost revenue.

Common Performance Issues Killing Your Traffic

Many Canadian businesses unknowingly suffer from these performance problems:

  • Oversized images that haven't been optimised for web

  • Excessive plugins slowing down WordPress sites

  • Poor hosting solutions that can't handle traffic spikes

  • Unminified code creating unnecessary bulk

  • Lack of content delivery networks (CDNs) for Canadian users

  • Mobile responsiveness issues affecting smartphone users

The Real Cost of Doing Nothing

Every day you delay addressing performance issues, you're losing:

  • Organic traffic as search engines favour faster competitors

  • Customer trust when visitors experience slow load times

  • Revenue opportunities from visitors who bounce before converting

  • Competitive advantage in your industry

Get Your Free Website Performance Assessment

Don't let poor performance continue costing you traffic and revenue. We're offering Canadian businesses a complimentary, comprehensive website performance assessment that includes:

Speed analysis across desktop and mobile devices
SEO impact evaluation of performance issues
User experience audit identifying friction points
Competitor comparison against industry standards
Actionable recommendations for immediate improvements
Priority roadmap for performance optimisation

This assessment normally costs $297, but we're providing it free to help Canadian businesses improve their digital presence.

What You'll Discover

Our detailed report will show you exactly:

  • How fast (or slow) your website really loads

  • Which specific elements are causing delays

  • How your performance compares to competitors

  • The estimated traffic and revenue you're losing

  • Step-by-step solutions to fix critical issues

Ready to Stop Losing Traffic?

Your website should be working for you, not against you. Take the first step towards better performance and increased traffic with our free assessment.

Don't let another day of poor performance cost you valuable traffic and customers. Canadian businesses deserve websites that perform as well as they do.

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